It’s another great way to promote your brand via Instagram. To get more followers it’s a good idea to post your news through all the social media profiles – Facebook, Twitter, LinkedIn, etc. You already have some people who follow you on social media, so they’re already have got interest in what you offer. Instagram may just serve as another way to connect to your brand.
There might be some doubts that your content may reach anybody who’s connected to your brand without any exception. You have to remember that many people are far away from all the social platforms while others are not very active users of them at all. Of course you want to have all your current and potential clients aware of what’s new you have, but remember that social marketing is only one way of promoting your brand.