The mobile-first approach to design isn’t new; it implies developing design for smallest screened devices first and then for the bigger ones. Nowadays it’s essential that a content fits all the existing devices on the market: desktop, laptop, smartphone etc. Design and visuals aside, the mobile-first model and the restrictions it brings is a useful way for brands to really consider what their core content and message is that they want to communicate. Smartphones (for the most part) come with significantly smaller screens than tablets and desktops, which limit the amount of content a user can easily view at once. Being mobile-ready the website always look stunning on any smartphone existing on the market.